In today’s digital world, it is important to know the various methods to increase visitors from organic sources to your website. Although terms like SEO-friendly website design, technical SEO, optimization of images, and many other terms are used by every professional in the field, they can be intimidating for novices.
In this post, we will discuss why having an SEO-Friendly Website Design is essential and how you can accomplish it.
Why is an SEO-Friendly Website Design important?
Through investing in SEO, businesses can increase their reach among appropriate target groups and be noticed at the most crucial stage of the buyer’s journey, namely, the purchase.
Alongside blogging and content marketing, SEO also allows you to develop and increase your business by creating top-of-the-line content targeted at customers in the early stages of the buying process.
What is an SEO-Friendly Website Design?
In simple words, an SEO-Friendly Website Design allows search engine crawlers to look over the website’s content and gain an accurate comprehension of its structure and content.
Let’s look at ways to create SEO-compatible websites as well as essential features of one:
1; Find competitors to study
One method SEO experts can use to reduce the time needed to create an SEO-compatible website is to study competitors. The competitors you are competing with have completed the work of analyzing their customers and competitors and developed their websites based on the data. Some tools such as SEMRush and Ahrefs will analyze your competition and provide you with an overview of the terms they’re using. This can save you many hours.
Therefore, before taking the other steps necessary to build an online site, Create an excel spreadsheet of all your competitors. This includes both your directly and indirectly competing.
Prepare documentation for every competitor. These documents should include important design, keywords, and SEO details.
2. Select your Domain Name
Domain names are among the factors ranking engines consider to determine the content of a webpage. If you can select a website name that is relevant, simple to remember and includes the key phrase you want to get ranked on, it’s perfect.
This isn’t something that you need to make a habit of. For example, if your business is called Howard’s Deli and the domain www.howards-deli.com is available, that’s probably a better pick than www.egg-salad-sandwiches.com. This could confuse your customers when they know about your attempt to locate the website.
There are several useful tools to assist you in brainstorming domain name concepts using what’s out there and ensure you don’t get your hopes on a domain you won’t own.
3: Write a hypnotic TITLE Tag and Meta Description
When you type your query into Google Search bar, which results will Google provide you with? It shows the top 10 web links on the initial page, along with brief descriptions explaining these pages’ content.
These are the title tags and Meta descriptions (the descriptions underneath that title tag ). These title tags, as well as Meta descriptions, are usually the focal point of your attention. You are based upon them; you can decide which link to click. But, if they’re not appealing, you’ll not be enticed to go to that site.
Since you already utilize Metas to evaluate a website’s content, you shouldn’t be able to disregard the Metas. So, if you’re trying to boost traffic to your site, it is important to consider Metas crucial to draw visitors’ attention and increase traffic. Here are a few guidelines to consider when making titles tags:
- Google will show only 50-60 characters in a title tag to the people who view it. Therefore, it is recommended to limit your title tag by 60 characters.
- Add your keywords to improve your tag. However, be careful not to over-fill your title with them.
- Always keep the purpose of the search in mind when you write the title.
- Always keep your title brief but descriptive.
- Do not use duplicate title tags to conform with Google’s rules.
To write meta-descriptions, comply with these guidelines:
- Your description should be limited to 155 to 160 characters, as that’s your character limit. Google shows only some content under your title tag to increase visitors’ interest in your site.
- Utilize keywords to maximize your search results and consider your target market’s intention.
- Consider the problem before proposing a solution when you write your descriptions.
- Create a clear and attractive design of your webpage that entices people to visit it.
4: Create a mobile SEO-Friendly Website Design
According to Forbes, over 2 billion people worldwide use mobile phones to access the internet. By 2025, this number could reach 3/4 of internet users. That’s huge! This is why Google launched mobile-first indexing in 2019 to inform businesses of the necessity of mobile-friendly marketing methods.
That means that whenever an inquiry is typed into the bar for searching, Google will rank websites by various aspects; however, mobile-friendliness is one of the most important elements.
This is why Google demands that web admins and companies build mobile versions of their websites as well as desktop versions. In addition, considering that mobile-friendliness is among the main factors in being ranked on SERPs.
Your website has to be mobile-friendly so that Google can scan every page on your site within a matter of seconds and rank it at the top of SERPs.
5: Speed is a good thing to have the SEO-Friendly Website Design
While you’re conducting your SEO audit, check the transition time. Do you have the ability to go from one site to the next quickly?
Internet users don’t like waiting for websites to load. If your site is slow, it could hurt your search results. If users abandon your website because they cannot move around, it could harm you.
Your site should load in a short time. If it isn’t, many factors could be at play.
- Many graphics, or huge graphic files
- Too many plug-ins
- CMS is out of date
- Poor server performance
A trending issue could create problems if you’re doing it right and you’ve made it to high positions on the engine rankings list.
Many will argue that excessive traffic is good for your site. This is true if you can handle the volume of visitors coming to your website. Be sure that when you announce your blow-out sales, you’re prepared to take the rush of people to your site