Why Are SEO Keywords Still So Important Today?

Why Are SEO Keywords Still So Important Today?

SEO Keywords are Still Important for your strategy for marketing content. Without them, your site will not be able to rank on any SERP or be distinguished from the rest of the competitors. Find out more here.

Achieving high-ranking search results for your site requires using Search engine Optimization (SEO) keyword phrases. Also called targeted keywords, they are the terms and phrases you wish to get ranked for.

The search engines will typically not place your website on the search results for irrelevant keywords in SEO.

What are the SEO keywords?

The SEO keywords are keywords and phrases that appear in your website’s content which allow users to discover your website through the search engine. A site designed for the search engine “speaks the same language” as the potential visitor base. It has keywords to SEO which aid in connecting people who are searching for your site.

What are the SEO keywords?


What is an example of an SEO keyword?

For example, suppose you were planning to build pages on ” keto lunch.” However, if your website is brand new, the phrase “keto lunch” is probably too popular. When you search for keto lunch on Google, you’ll get the list of long tail keywords. It’s pretty sweet.

Why are SEO Keywords Important?

If you improve your content around the words and phrases users search for, your site will be more prominently ranked for these terms.

Ranking higher in the SERPs will bring more traffic to your site. That’s why finding the terms people are searching for is the first step in any SEO strategy.

SEO is pretty much impossible without the use of keywords.

If you are armed with appropriate keywords, you can begin to work on SEO tasks, such as:

  • Figuring out your site architecture
  • Making plans for the category and product pages
  • Writing blog post content and YouTube videos
  • Optimizing sales and landing page pages
  • The significance of SEO keywords is in helping your website be found by search engines.
  • Keywords are usually connected to the search questions of the people who are used to finding details in search engines.
  • Keywords in content such as page titles, meta descriptions, URLs, internal hyperlinks, images, video, or names for files and the main part of the text gives maximum impact.
  • Keywords are an intermediary between what users are looking for and the websites providing the content to meet that need.
  • Keyword research for SEO can be tedious. Take note of the type of language and format users use to query. 

Where You Can Incorporate SEO Keywords

7 Places Where You Can Incorporate SEO Keywords

You can include SEO keywords in your existing articles or create new ones with these keywords in mind. You can increase the SEO keywords by placing these keywords in strategic areas.

1: URLs

Include SEO-related keywords on your website’s URLs. URLs comprise an address that is followed by a slug-based URL with directory folders and the page’s filename.

While you aren’t able to alter the domain name in the URLs of your site, however, you can alter the paths based on slugs.

Suppose you’d like to rank a website based on the search engine optimization keyword Include that SEO keyword within the page’s filename. Pages can be described as Hypertext Markup Language (HTML) files, which can be renamed as with all files.

When the webpage is within a folder, it is possible to include the identical SEO keyword or another similar SEO search term in the name given to the folder. It will appear in the URL of the page.

2: Title Attributes

Incorporating SEO keywords into the title attributes of your website can assist in ranking it for these keywords. Title attributes are HTML tags that provide titles of pages.

They are required to be valid HTML. Every page should include the title attribute. Browsers on the web will show titles in open tabs, while search engines might display them on organic search results.

You can add SEO keywords in the title attribute. If you optimize a website to include an SEO keyword, include it within the title attribute.

According to Moz, it is the second most important element in on-page SEO. Content is the only other factor that is crucial for on-page SEO.

Title attributes should be formatted for the search engine to show them properly. Additionally, if you use the correct syntax using an opening and closing tag, you must use not more than 60 characters.

Search engines typically won’t show title attributes longer than 60 characters. They’ll only display only the initial 60 characters. Search engines will reduce the number of characters that are added.

3: Description Attributes

Alongside description attributes, title attributes must include SEO keywords. Search engines use them to generate listings.

And although they don’t show a website’s description attribute, they could display it in search results. An organic listing will likely include the title attribute at the top and the description attribute at the bottom.

Including SEO keywords in description attributes signifies relevance. Search engines will view the site as relevant if they see an SEO keyword within a page’s description attribute. Therefore, description attributes must include SEO keywords.

4: Alt Text Attributes

You must include SEO keywords in the alt-text attributes if your website contains images. Alt text attributes are HTML tags that describe images with simple text.

Images do not come with any alt-text attribute in default. Instead, you have to make the alt text attribute yourself.

When creating the HTML tags, you should try adding SEO keywords to ensure that search engines see your website as relevant to their search criteria.

Remember it is important to remember that alt texts must be precise in describing the image for which they’re employed. Do not force an SEO keyword to be any alt-text attribute until it is logical.

If the SEO keyword is not relevant to the image you are using, add an alt attribute to a distinct and more relevant image.

5: Heading Elements

Heading elements must include SEO keywords. These elements identify subheadings and headings as a basis for structuring content.

By using the use of headings, it is possible to establish the structure of the content on a page. There are six heading components, each one indicating a different level of the hierarchy.

Every page should contain, at minimum, an H1 heading. H1 is the top grade of the hierarchy. It is common to utilize title attributes to create head elements for H1.

Make sure you include SEO keywords within the H1 elements. If you’re using different heading components, for example, H2, you could also incorporate SEO keywords into them.

6: Body Text

Body text must be populated with SEO keywords, also known as the body text on a page’s primary text. HTML pages generally contain a head section and the body section.

Although it’s not the norm, they might include the footer section. This is known as the body. It’s an HTML container that holds a page’s contents.

When writing content, include SEO-related keywords at the start of the body text. The first paragraph, for example, should contain the SEO keyword. SEO keywords placed at the beginning of body texts are considered more relevant than those at the end of the text.

7: Internal Links

You must include SEO keywords in your internal links. Internal links are links that redirect to a different website’s pages.

They link two pages on your website. When you are building external links, they can make anchor text that contains SEO keywords.

The anchor text refers to the text displayed on the link. Users use it to decide whether or not they should click on links.

At the same time, search engines utilize it to determine what SEO terms are appropriate to the linked page if you’re creating internal links to a webpage and want to create anchor text that incorporates one of the page’s SEO keywords.

There’s no reason to add SEO keywords in your outbound links. However, external links should utilize an alternative anchor text that does not contain SEO keywords.

Internal links redirect visitors to pages on your site. In contrast, outbound links redirect to other websites. Including the SEO keyword in the anchor text of an outbound link could assist another site in achieving a higher rank for it.

Selecting the best SEO keywords doesn’t suffice to rank highly in search results. You have to incorporate those keyword phrases on the site.

The most effective locations to incorporate SEO terms are URL titles, title attributes, description attributes, alt text attributes, body text, heading elements, and internal hyperlinks.


You’ve probably heard it many times “Keywords are dead.” However, this isn’t true since the importance of keywords has only increased their importance within SEO.

In the past, it was all about the density of keywords, which ultimately resulted in a lack of relevance and unjustified keyword filling.

Quality now has precedence over quantity. Relevance of keywords has become more crucial to search engine rankings than keyword density. Search engines can more comprehend the user’s intent and display only websites that meet the search intent. Thus, one could assert that keywords’ importance has become more significant.

FAQ section:

Are keywords important in SEO 2022?

Keywords are essential to your content marketing efforts because they allow you to enhance the user experience and organic search engine rankings for your blog or website. They contain information about the business, including benefits, products, services, and even education.

Is Google still using keywords?

Does Google use the keyword meta tag to improve its web search results? In a nutshell, not. Google does offer the Google Search Appliance, and it can identify meta tags that could contain Keywords meta-tag. It’s an enterprise search device independent of our main web search.

Where SEO keywords should be used?

  • Page Titles. Optimizing the page title is a part of technical SEO and can be a great starting point for using keywords to optimize SEO. 
  • Meta Descriptions. The second important aspect of using keywords in SEO includes the meta description. 
  • Subheadings.
  • Content. 
  • Images. 
  • URLs. 
  • Link Anchor Text. 
  • Social Media.

How do I optimize keywords for SEO?

  • Audit Your Current On-Page SEO.
  • Find Keywords for Your Site.
  • Map Your Keywords.
  • Add Keywords to Your Site.
  • Avoid Keyword Stuffing.
  • Don’t Forget Your Target Audience.