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Digital Marketing VS Social Media Marketing

Digital Marketing VS Social Media Marketing Which Is More Effective?

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This post is about Digital marketing vs social media marketing . Social media and digital marketing are often used interchangeably when developing a marketing strategy. While social media and digital marketing are often described as one thing, they’re two distinct aspects of a strategy. The difference between them is quite simple: Digital Marketing is a …

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Marketing Analytics: Everything you Need to Know

Marketing Analytics: Everything you Need to Know

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Marketing analytics uses data to assess the success and effectiveness of marketing activities. Marketing AI can be integrated into your business strategy to gain deeper consumer insights, optimize marketing objectives, and achieve a higher return on your investment. There are many ways to analyze marketing data, depending on what KPIs are being measured. Analyzing brand …

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Audience Segmentation

Audience Segmentation: How to Identify Your Ideal Customers

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Audience segmentation involves dissecting your market based on specific criteria to make sure that your ads reach the right people at the right locations. But audience segmentation has swiftly developed since the advent of the digital age. The approach based on demographics is used to provide the biggest glimpse into the person buying from them, …

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