SEO VS Paid search Advertising:

SEO VS Paid search Advertising: Which Is the Better Investment

This article will discuss SEO vs. Paid Search Advertising: Which is the better investment? The choice to invest in a Search Engine Optimization (SEO) approach or pay-per-click (PPC) marketing and both at the same time will depend on the condition of your business as well as the specific goals of your marketing. There’s no universal solution …

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Digital marketing VS Traditional Marketing

Digital marketing VS Traditional Marketing

Digital marketing VS traditional marketing This post will be about digital marketing versus traditional marketing. The primary difference between traditional and digital marketing is how an audience receives the marketing message. Traditional marketing relies on traditional media such as newspapers and magazines, while digital marketing uses social media or websites. What’s Digital Marketing? Any marketing …

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Best Practices for Creating Google Responsive Display Ads

Best Practices for Creating Google Responsive Display Ads

In this article, we will go over the Best Practices for Creating Google Responsive Display Ads. In recent times responsive ads have emerged as an essential component of the toolkit for digital marketers, mostly due to their increased use through the Google Display Network. This was a result of a transition away from text-based advertisements to …

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