In this post, we will discuss Commercial intent: how to find the most searched keywords on Google. Keyword research is an art that is common to SEO and marketing experts.
It starts by looking for keywords with a high quantity or perhaps longer tail variants that are easy to be ranked for. However, the search engine should not stop there. Instead, companies should look at a depth of commercial intent behind every word.
The problem is that commercial intent isn’t something that you can define as a number or percentage.
It’s a broad notion but a significant one. It indicates how far an individual customer could be on their journey towards making a purchase. The degree of intent affects how you can focus on that particular keyword.
What is the commercial Intent Keyword?
The commercial intention is the method of assessing the probability that someone who searches for a specific keyword will become a lead or a customer. It is possible to determine the commercial intent by analyzing the number of individuals advertising a specific phrase within Google Adwords.
Commercial keywords may also be described as “buy now” intention. It indicates a clear intent on the part of the person searching to do something (to purchase or join, to subscribe, etc.). Most often, these are keywords that contain these modifiers:
Free shipping, etc.
People are more likely to purchase because of these search results.
Example of commercial intent keywords
Real-life examples of Buy Now Keywords are “Blue host discount,” “Buy candles online,” and “Custom t-shirts free shipping.” As you might expect, these keywords convert like crazy. They may not get great search volume, but their sky-high conversion rate makes up for it.
How to Find High Commercial Intent keywords
We’ve now covered the notion of commercial intent and the way it reveals what mindset the buyer is; it’s time to be able to identify these words and rank these keywords in a way that will put your service or product before the appropriate people.
This is a step-by-step procedure to find keywords within your field that have commercial potential:
Step 1: Related Searches
Auto-suggests and related search results that you can find from Google will help you locate an appropriate starting to begin your research on keywords. Continuing with the hosting instance, we’ll look at related searches to “hosting.”
Of these options, we can pick “Word Press hosting” or “hosting services.” Both are commercial in that we can trace more deeply through the funnel.
Step 2: Google Keyword Planner
Even though the Google Keyword Planner has long been a useful tool for discovering new keywords, it can also be used to identify those we’re searching for. Visit the website and sign in. Once you’ve signed in, choose your first choice on the following page. I typed “Hosting Services” into the search box for this instance.
Step 3: Bringing in the Money
After you’ve identified the key keywords that have significant commercial value, It is time to begin using them. There are two methods to accomplish this Organic search and PPC (pay-per-click) campaigns.
Let’s begin with an organic search. Utilizing a tool such as SEMrush, it is possible to analyze your company and rivals to find out the keywords you’re ranking with and the pages that are getting the most visitors.
This Top Organic Keywords section allows users to check if they’re being ranked for any keywords with commercial intent. Comparing these pages and keywords to your metrics and determining how they perform will give you an idea of the keywords that work for you.
It is a continuous pursuit. One way to make money is to use PPC campaigns. They are a great way of making your sales and conversions. However, they’re only effective when the appropriate keywords with commercial value are utilized. When you design an ad campaign, you select the keywords you want to target and pay a specific amount each time they’re clicked.
Based on the keywords being used in conjunction with the bid that you pick, the ad will be displayed the same way as your search results. Contrary to natural search results, these ads can be managed depending on your goals and budget.
Ultimately, the most effective Google Ad Words campaigns and the highest conversion rates stem from identifying and targeting the right keywords with a high commercial intention. They are almost guaranteed to provide leads and traffic in the middle of the sales funnel and to seek purchases.
The volume of search results is only one-half of the equation for keyword research. Another half of it is commercial intention. If you’re looking to increase conversion rates and better leads and traffic, then you must seek keywords that demonstrate the desire to purchase and be able to rank them organically as well as in PPC campaigns.
FAQ about Commercial intent: how to find the most searched keywords on Google
What is the high-intent keyword?
Keywords with high intent are considered to have the highest commercial potential. They signify a high intention on the user’s part to make an action, whether to purchase something or to inquire about a product or other activity that has a high chance of resulting in a sale later on.
How do you find which keyword is most searched on Google?
Utilize Google Trends to discover the top keywords searched on Google. Go to https://trends.google.com to find the most popular searches around the world.
How do you determine the search intent of a keyword?
Another method of determining a search is to study the search engine results. Input the keyword you’re interested in into the Google search box and observe what Google gives you. You’ll likely be able to determine from the various results that Google believes to be the best search intent for every keyword.
How do you Analyse search intent?
Determine the purpose you’re trying to reach. You must know your ideal web visitors and the people you want to reach. Review the results of SERP. To determine the intention behind the terms you’re searching for, It’s time to look over your search results.
How many types of keywords are available based on intention?
It is possible to identify four keywords. The most common is commercial “high intentions” intent. Informational intent. Transactional intention.