Best Practices for Creating Google Responsive Display Ads

Best Practices for Creating Google Responsive Display Ads

In this article, we will go over the Best Practices for Creating Google Responsive Display Ads. In recent times responsive ads have emerged as an essential component of the toolkit for digital marketers, mostly due to their increased use through the Google Display Network.

This was a result of a transition away from text-based advertisements to more visual-oriented formats. Google launched Expanded Text Ads in 2016, but they began to eliminate them in 2018 when they introduced Google Responsive Display Ads, which have maintained their rise as the most popular display advertisement format.

What Exactly is a Google Responsive Display Ads

Google Responsive Display ads are ads that are created by Google automatically, using assets you supply. These comprise:

  • Long Headline
  • Short Headline
  • Description
  • Photos (or video)
  • Your logo
  • The Google Display Network is a collection of over 3 million news sites, including news pages, news pages, and blogs, in addition to over 650,000 apps in which advertisements can be displayed. Through this network, you’ll get people’s attention while browsing their preferred websites, watching YouTube videos, browsing their Gmail, or using apps.
  • The best part is that Google will automatically alter your content’s appearance, size, and style to match the available ads in these areas. That’s why they’re called “responsive.”

Avoid This Mistake When Creating Responsive Display Ads

In all the AI and robot chatter, It’s easy to become comfortable and think, “I’ll let robots take care of this.” As we’ve said before, AI’s power is AMAZING…but it doesn’t replace human interaction.

The final product produced by Google may be spectacular. However, it’ll only be as good as the information you have at the beginning.

So, what’s the error to avoid?

You are doing your homework initially and failing to adhere to the best methods of responsive display advertising.

How to Create Successful Responsive Display Ads

How to Create Successful Responsive Display Ads  

As you look over the video for a step-by-step method below to create successful interactive display ads.

Step 1 – Upload Your Images and Logos

Start by uploading at least 15 images and 5 logos if you are imaginative. The more images you upload, the better results you’ll get because the most effective images will be displayed on the web.

Step 2 – Create 5 Headlines, Long headlines, and 5 Descriptions.

After you’ve made the image and logo, you’d like to choose Click “Save,” and you will be able to see the preview of your advertisement up to the point at which you are. The preview will continue to update when you have filled in the 5 short and long headlines, 5 description lines, your company’s name, and the final URL. For your convenience, limiting the characters for these sections is possible.

Step 3 – Preview Responsive Display Ads

Additionally, on this page, you can view the preview of your ad pane and look at how your advertisement could look in various formats. When Google receives more information, it will show what the ad will look best when displayed within that same area. There’s an initial learning curve at the beginning, so it’s essential to track your campaign’s results regularly.

Step 4 – Call To Action

After you’ve completed this section, make sure to click “More options” and add the call-to-action message in your advertisement. For instance, you could include”apply now,” “contact us buy now, download sign up to us, contact us, go to our website or others. There are a variety of options that can be used to achieve the desired goal of each campaign. After you’ve completed these steps, you can press “Add to an ad group.”

Step 5 – Create Multiple Responsive Ads Per Ad Group

You have now got the first batch of responsive ads. We suggest that you create at least two sets of ads for your campaign. You can make additional ads with stock images that are available under an image tab in the selection process. Just enter the URL of your site, and Google will display images of stock that match the website you’re advertising. This feature lets you make use of the same image in both square and landscape dimensions.

 8 Best Practices for Creating Display Ads


Adhere to Google’s Ad policies in the first place; you should ensure your ads align with Google Ads policies. Most likely, you’re not going to go through those. We get it. Disclosures are boring. Therefore, in a nutshell: avoid being gimmicky or misleading, and you’ll be fine.

1: Upload at least 3-5 Images

Responsive display ads require at least two images and the use of up to fifteen assets. Although you should include the most assets possible that serve to convey your message, At a minimum, we suggest that you provide not less than 3-5 photos.

2: Be Mindful of Aspect Ratios for Images

Google allows two aspect ratios for image assets.

  • 91:1 (landscape)
  • 1:1 (square)

One of your photos must include an aspect ratio that is 1.91:1. The remainder can be made to use one of these two.

3: Test Videos

Videos aren’t required; however, you can incorporate the existing YouTube video in your commercials and have it play in the Display advertisement. Also, there’s no harm to testing videos for your adaptive display ads.

4: Fill All 5 Headlines and Description Lines

More text combos mean more ads running across the Google Display Network. You can create up to five headlines and 5 description lines. Therefore, you need to complete each of the fields.

5: Use the Right File Type for Images and Logos

Be sure that the logo and image assets are in one of the formats listed below.

  • JPG
  • PNG
  • GIF (not animated)

This includes no TIFFs, PDFs, SVGs, Webb’s animated GIFs, BMPs, or any other combinations of letters that are different from the three mentioned above.

6: Do Not Overlay Your Logo

Do not place a logo overlay on the top of the images you upload. This can cause confusion and repetition in the sense that Google may, in certain advertising layouts, seamlessly overlaying your brand over the other images. If you own a photograph with the logo naturally integrated into the photo, it is possible to use it. Be aware that the logo could appear several times in certain layouts.

7: Do Not Overlay Text

Do not place text over an image. When Google automatically joins your assets, the layouts can vary, which means you’re not sure how your text will appear, and the message may be repetitive when paired with the headline or description. Text may also be difficult to read when the ad size is smaller.


There is no one-size-fits-all approach to designing and running responsive advertisements. The approach you choose to use is unique to your company and the audience you are targeting. The benefit of responsive ads is that they allow you to discover the most effective strategies to promote your brand at any time.

With a wide array of innovative elements (i.e., headlines, headlines, images, text), it is possible to make campaigns displayed on the web to your most important clients. The responsive display ads can aid your business in expanding its reach, and the results will help your team to develop and enhance your marketing strategies.

FAQ Section: Best Practices for Creating Google Responsive Display Ads

What is the most important element of responsive display ads on Google?

Photos are the most important component of responsive advertisements for display. The following guidelines will assist you in understanding the difference between a good.

Bad images for display ads that are responsive and avoid the common mistakes and traps which can affect performance. Upload your photos or select from Google’s collection.

How many elements does Google recommend uploading for responsive display ads?

Three essential elements of a display ad are three crucial components of a display advertisement include the image, the message, and the design. This guideline outlines the steps to develop effective, adaptive, and regular image ads, to ensure higher performance from your display campaigns.

What do Google responsive ads look like?

Responsive ads automatically alter their appearance, size, and layout to accommodate the available space. Therefore, a single responsive ad could appear as tiny text ads in one location and a huge image ad in a different. Advertisers input their assets (for instance, headlines, descriptions of their content, images, and logos) to create their ads.

Can Google Responsive Display ads have text?

Enter Responsive Ads. These ad units permit advertisers to fill all spaces in the Google Display Network. This covers Native Text, Text, and Banner ads.