this post is about Google Maps Marketing in 2020. Google Maps is more than simply a map. For listed companies, Google Maps is also a marketing directory that gives customers directions to your business opening hours, phone information, and other vital details.
Google Maps is undoubtedly one of the most beneficial tools that the company behind Google Maps has created.
It provides us with the road layout that assists us in getting around towns and cities, vital landmarks, and business information that make our lives much simpler.
Local business owners can benefit from Google Maps is also an amazing marketing tool.
Simply by creating the Google My Business (GMB) account, companies can be listed on Google Maps and make themselves easily accessible to various potential customers.
What is Google Maps Marketing?
Google Maps marketing is the process that helps your company stand out from Google Maps listings.
The objective is to improve your business’s ranking within local searches and draw clients looking for your products or services. But let’s make it clear. When we speak of Google Maps marketing, it is not only one platform.
Google Maps results are shown across a variety of places, including the Local 3-Pack results, voice search, and Google Maps, the Google Maps app with 5 billion downloads.
To succeed in Google Maps marketing, businesses will require a combination of local SEO and paid search. GMB Listing management as well as reputation-building.
Why is Google Maps Marketing Important for Local SEO?
Companies are becoming aware of that the significance of Local SEO. They’re using long-tail keywords based on location (e.g., dentist’s Office in Atlanta, GA) and optimizing their websites to match these keywords.
However, this can only get you up to a point. Let’s examine how Google Maps marketing can amplify your small-scale SEO strategy.
1: Attract High-Quality Leads
If you do an online search for local information and do not see the first page — you’re presented with Google Maps.
Therefore, even if you optimize your site and get it the #1 page one, you will see that the Google Maps box will still outrank your website (in most instances).
Any business that appears on this page is more visible than you. This means that Google Maps is the new goal of any local SEO strategy.
The only method to be listed on this page is to have a Google My Business listing.
You can drive additional qualified leads toward your business and increase sales in this position.
Imagine that thousands of people in your region are searching for your services. What’s the likelihood they’ll discover your company without Google Maps marketing?
If your competition appears here, you’re leaving money in the open for them to take.
2: (Almost) Everyone’s On Mobile
As we’ve mentioned before, most of today’s internet users are using mobile devices. Additionally, it will show local results because Google detects your position (if enabled on your mobile device).
Therefore, even if the mobile user type within “dental office” without the city keyword, it’ll result in the city they’re in.
- Google Maps marketing wins again.
- Google Maps Marketing is Cost Efficient
If you look at the cost of PPC marketing advertising on social media, increased posts, or traditional marketing, you’ll see Google Maps marketing is a bargain.
It’s free to set up a Google My Business listing. In exchange, you’ll receive tons of new business.
3: Build Trust for Your Brand
The most effective way to win customers’ hearts is to gain their trust. The most effective way to earn this trust is to establish social evidence.
Google Map marketing simplifies this by allowing users to review and rank your website. Your star rating appears on your Google Maps listing Google Maps, which can aid (or harm) your company.
If you’re providing high-quality services and products, you should not have any trouble receiving positive reviews about your company.
Google Maps Marketing Strategy :
1: Get Your GMB Listing Verified
To be able to have your business listed to be listed on Google Maps, you first must have an existing Google My Business profile.
Google My Business (GMB) lets business owners display their business listings on Google results for Maps and search. Any company can have its GMB listing. Here is a short guide to creating a GMB Profile.
It is important not to ignore the most important step in validating your business. Many fail or don’t remember to check their listing.
But, if you verify your GMB account is authenticated, it won’t be capable of managing your business details in Search, Maps, and other Google properties.
In addition, verification is required to confirm your business’s physical address and determine whether you’re authorized for the listing.
Once you’ve verified that, you’ll have the ability to create modifications to your company’s information on Google and also view the local search information.
2: Optimize Your GMB listing
Once you’ve got your GMB account verified, you’re now able to improve your profile.
GMB signals include:
- Categories.
- Keywords in your business description.
- Other ranking factors can affect your rank and your chances of being accepted into the highly-coveted Local 3-Pack.
Only three spots are available, and you must ensure that you are showing relevant search results to connect with potential customers.
To accomplish this, be sure to include keywords that your target potential customers search for to find businesses similar to yours. Let’s say that you’re the owner of a shop selling hardware, and your business description must also include terms like paint and power tools-related phrases.
Here, we suggest using BiQ’s Keyword Intelligence for all of your keyword research. Our tool supports local SEO efforts and gives you access to local and language-specific keyword information.
There are over 100,000 locations and 35 different languages you can select from.
3: Accurate NAP Citations
Another crucial aspect of Local SEO lies in consistent NAP. It refers to the exactness of a local business Name, Address, Phone, and Name Number on the web.
This is typically a required minimum in the local search engine optimization strategy. It is important to verify that your company’s details are correct wherever they appear.
This can include your business’s listings on local directories, social media platforms, and even websites.
Citations don’t need to be linked to your website to give search engines positive signals about your company. But, ensure that your citations are accurate throughout all references to ensure that Google or Bing is aware that your company is legitimate.
4: Add Relevant Business Pictures
According to Google, the search engine, companies with pictures get 42 percent greater requests to provide directions to their site and 35 percent more click-through to their websites.
It’s no surprise. People are drawn to great images, and the brain can frequently process more information from images than words.
Conclusion
In the end, Google Maps marketing is highly competitive. It’s the perfect option for local search, particularly for businesses that want to increase in-person and online traffic.
If you’re using local SEO practices, take your time and keep working to enhance your local SEO visibility. Once you’ve succeeded, you will reap the rewards that raise your company to higher heights.
FAQ: about Google Maps Marketing in 2020 The Ultimate Guide
Who is the target audience for Google Maps?
The demographics targeted were wide as Google Maps is a product anyone can use, and gamers on mobile devices are now associated with mobile users. Around 73 percent of people targeted by the campaign play online games at least once every month.
What new features can be added to Google Maps?
Know the cost of tolls before you leave for your trip.
- Use the toll-free option.
- signs and traffic lights on Google Maps.
- Stop Apple Watch users get easier navigation.
- IPhone users can now use Google Maps on the home screen.
How accurate are Google Maps?
GPS: Maps uses satellites to pinpoint your vehicle’s location up to 20 meters. If you’re in structures or underground areas, the GPS may be in error. Wi-Fi: Knowing the location of Wi-Fi networks in the vicinity can help Maps determine exactly where you are. A cell tower is your connectivity to mobile data that may be accurate by several thousand meters.
Why do we need to integrate Google Maps into our apps?
If you’re working on retail apps, including Google Maps can make it easier for shoppers to find your store. Regarding delivery, Google Maps is also an essential tool to allow users to select their preferred locations and track the delivery progress.
How can you make use of Google Maps properly?
Step 1: Firstly, you will need to launch your Google Maps app.
Step 2: Look up the location and tap the location on the map.
Step 3: In the lower right corner direction, tap.
Step 4: To add a destination, you must click on the top right, tap on the plus sign, and add the stop.